My Guide to Conscious & Sustainable Shopping

My Guide to Conscious & Sustainable Shopping

Sustainable Shopping: A Style Statement

Let's talk about your closet, that overflowing beast that swallows clothes whole like a black hole, occasionally spitting out a moth-eaten relic. We've all been there, hypnotized by the siren song of sales and the latest trends. But here's the harsh reality: that trendy top? It'll be as dated as last year's milk by next season. And those cheap heels? Let's just say they'll walk you straight to podiatrist's paradise, leaving you with a mountain of unworn guilt.

A wardrobe full of clothes overflowingA wardrobe overflowing with clothes (AI generated Image)


This cycle of fast fashion is a major faux pas. Cheap clothes come at a steep price – for your wallet, the poor souls stitching them together in some forgotten corner of the world, and the environment. All those resources used to create clothes that disintegrate faster than a politician's promise! But fear not, there's a way out of this retail rut and towards a more sustainable lifestyle.



The Cost-Per-Wear Sutra: A Sustainable Shopping Mantra

Retail therapy might give you a sugar rush, but it's a fleeting high. Being a conscious consumer is the new black, and it's all about making smart choices that align with your values of social responsibility. So how do we ditch the impulse buys and embrace quality over quantity while incorporating sustainable fashion practices? Here's a fashion mantra for your wallet and the planet: Cost-per-Wear.


Group of friends sitting around a laptop and making a online purchase togetherBeware of Retail Therapy.

Photo by John Schnobrich on Unsplash


It's simple, really. Does this dress justify its price tag by becoming a permanent resident of your wardrobe, contributing to a more sustainable closet


It's simple really. Does this dress justify its price tag by becoming a permanent resident of your wardrobe? Imagine that delightfully dear dress that costs Rs2500. If you wear it just 5 times, say for a social media post, a few outings and a Sunday brunch and then exile it to the fashion graveyard, the cost of that dress for each time you put it on is 2500/5 = Rs500.

A formula to calculate Cost Per WearA easy Cost-Per-Wear Calculation


This price tag per wear becomes steeper than a run up Mount Everest! On the other hand, a sturdy pair of jeans, might cost Rs5000 but worn often, let's say 35 times (an extremely conservative number) brings down the cost-per-wear to a much more reasonable Rs143, making them a steal! It's a simple trick to banish those fleeting trends and fill your closet with classic, sustainable design pieces.



Go For Quality & Versatility Over Quantity

Sure, predicting how often you'll wear something is like predicting the Delhi monsoon – impossible! But cost-per-wear is your guide, not a dictator. It helps you build a wardrobe that's like your best friend, steering you towards versatile pieces that can be mixed and matched, creating a sustainable wardrobe that's reliable and makes you look fabulous no matter what you pick out for the day.


Three friends walking on the streets after a shopping trip

Cost-per-ware is a friend a guide to help you shop better.

Photo by Matias Difabio on Unsplash


That timeless navy kurta? Dress it up for a soirée or throw on a denim jacket for a coffee date. The more outfit options you create, the lower the cost-per-wear goes, meaning you get more money's worth and reduce textile waste, contributing to a more sustainable living lifestyle.



Beyond Micro-Trends: Cultivate a Sustainable Wardrobe that Lasts

Every purchase has an environmental impact and a carbon footprint. It's the amount of pollution it spews into the atmosphere in the process of making it. How does that relate to buying quality, you ask?


A aerial shot of an industrial complex letting out fumes and gases

Every purchase has an environmental impact and a carbon footprint

Photo by Marcin Jozwiak on Unsplash


Picture this, a trendy bag, designed to capitalize on a micro-trend (because apparently, there are 52 seasons of those in a year!). This bag is all about what's hot right now, not what will last. The idea of Function and durability? Tossed out the window like yesterday's newspaper.

Here's the kicker: because these trendy trinkets are designed on a whim, not with quality in mind, they'll be falling apart at the seams after a measly six weeks or so of use. Talk about a high cost-per-wear!


AI Generated Image of a  huge pile of clothes on the factory floor Landfill of Clothes. (AI Generated Image)

And let's not forget the environmental cost of chucking it all in a landfill. This adds to the already piling amount of carbon footprint involved in making the bag in the first place, further hindering efforts for sustainability in the fashion industry.

Fast fashion thrives on this cycle, churning out disposable clothes, handbags, and accessories that end up in landfills quicker than you can say "sustainable."



A girl in Stipe shirt and light blue denims carrying a handmade tan leather sling bagClassic Timeless Handmade Sling bag from The Bicyclist.


Think of it like this: a good quality, classic, handmade leather bag may cost a bomb, but you'll carry it for years, spreading out its environmental impact.

A set of drawings about the design of a backpack from the brand The BicyclistA Sustainable Design developed through months of trials and tests.

By choosing quality pieces made with sustainable product design in mind, you not only save money but also reduce your overall carbon footprint in the long run. Remember, looking good shouldn't cost the Earth.

Trying out placements of leather panel for the most optimum use of space and quality of leather at The Bicyclist Workshop.



Fashion is About YOU, Not Keeping Up With the Kardashians

Does going conscious sound like the sartorial equivalent of dry toast? Not a chance! It's about shopping smarter, not saying goodbye to your personal style. Your wardrobe is an extension of you, not a competition with the Kardashians.

on the left a girl in a black dress posing in a cobble stone street on the left a girl in a white t-shirt and black and white stripped pants posing in front a white backgroundYour wardrobe is an extension of you, not a competition with the Kardashians.

Left: Photo by Kunal Goswami on Unsplash | Right: Photo by Alex Hddife on Unsplash


Love bold colors? Rock a vibrant scarf or a pair of statement shoes to add personality to your outfit. Make a neutral outfit jump up and say "Challenge Accepted." If you prefer a more subtle look, high quality basics in flattering cuts can be dressed up or down easily depending on the occasion and the way you wear it.


Front view of three men walking the left man is wearing a yellow jacket with blue shirt, the right man is wearing a grey coat with a printed scarf and the man behind is wearing a black jacket in a white tshirtMake Subtle colors popup with bold accessories and tone down colorful garments with subtle overlays and accessories.

Photo by Mariya Georgieva on Unsplash


It’s all about how you paint the fashion canvas on yourself. Mix up colors, textures and forms of a garment, a handbag or an accessory in a way that would make Dali and Elsa Schiaparelli cheer you on from their graves.


A fashionable woman standing in front of a turquoise green board in a beige jacket light brown top and black pants carrying a beige bag and wearing black sunglassesPhoto by Danny Lines on Unsplash



Express Yourself!

Conscious shopping isn't about stifling your creativity. It's about empowering it. Focus on quality pieces you love,  curate a wardrobe that reflects your unique style and makes you feel confident. After all, fashion is about feeling comfortable and positive in your own skin.

On the left the back of a woman posing with loose colorful and flowery dress flowing in the breeze with a head scarf and on the right a girl posing in front of a palm tree with a white tshirt and a black dress with suspenders and a pair of sun glassesBuild a wardrobe that reflects your unique style and makes you feel confident.

Left: Photo by Houcine Ncib on Unsplash | Right: Photo by Marco Xu on Unsplash

The essence of sustainable shopping is not buying things for now, but for the future. Plan your purchases in a way that you can pair up easily with what you have and what you might buy into in the future. This is what sustainability strategy in fashion is all about.

A pro tip: Always be on the lookout for well crafted, functional and thought out design. It can be quirky, colorful, or subtle and minimal, but they will always be timeless. 


The Takeaway: Be a collector not a hoarder.

Becoming a conscious shopper isn't about achieving retail sainthood. It's about making mindful and informed choices, and cost-per-wear is your handy guide. It nudges you towards durable pieces and encourages you to consider the bigger picture before swiping your plastic.


An open wardrobe full of clothes hanging on hanger and a rack full of shoes

Photo by Sonia Sanmartin on Unsplash

The more informed you are about quality, fit, material, craftsmanship, the more you will be able to appreciate style over fleeting trends. You will become a collector of cherished pieces, not a hoarder of impulse buys. Isn't that what true fashion is all about? Confidence, self-expression and owning a unique style. After all, fashion is all about YOU.

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